For anyone who hears the words "you have cancer," the experience for them and their loved ones can be overwhelming.

A cancer diagnosis and treatment can disrupt nearly every part of life for both the person living with cancer and their family and close friends. There is the emotional toll and side effects of the diagnosis and cancer treatment — then there are logistical and financial challenges that can accompany cancer treatment: Navigating a complicated care plan, scheduling and transportation for appointments, managing prescriptions and understanding benefits and insurance coverage.

These challenges can be daunting for both the patient and the loved ones and family members who help provide care.

The good news is that there is a growing call for expanding access to a type of cancer care called Supportive Cancer Care that bridges medical treatment with emotional, physical and practical support, putting patients and their caregivers at the center of care. However, fewer than one in five patients make use of this kind of whole-person support while going through cancer treatment.

Support is Care: Spreading the word about whole-person care

The new Support is Care campaign, powered by The Sheri and Les Biller Family Foundation, is raising awareness about Supportive Cancer Care.

Sheri and Les Biller first recognized how vital this aspect of care was after Sheri lost two of her closest friends to breast cancer.

"Watching two of my dearest friends — who were truly like sisters to me — battle cancer was devastating. We saw up close how the emotional and practical toll consumed them and their families: shock, anxiety and exhaustion around the diagnosis and prognosis, the maze of insurance, debilitating physical side effects, lost work hours and mounting bills," said Sheri Biller. "Far too many families confront the same emotional, practical and financial challenges our friends endured years ago."

Today, the mission of Support Is Care is simple: to help people living with cancer and those who love them understand Supportive Cancer Care, know that it's part of high-quality care, and that they can ask for it.

What is Supportive Cancer Care?

Supportive Cancer Care combines medical treatment for cancer — such as chemotherapy, radiation, surgery and immunotherapy — with emotional, practical and financial support. It supports the whole person while also addressing the symptoms of the disease and the side effects of treatment.

Supportive Cancer Care services can include anything from financial guidance, transportation support and help navigating insurance and billing to pain management, nutrition counseling, emotional support and counseling, plus holistic conversations about treatment options and goals. For caregivers, these services can include counseling and stress management support, as well as practical help that makes caretaking easier and brings clarity to a complicated system.

Research shows that Supportive Cancer Care improves outcomes and quality of life. For example, by proactively managing symptoms, Supportive Cancer Care helps reduce preventable emergency department visits and stays in the hospital. In fact, patients receiving supportive oncology had between 27% and 70% fewer inpatient admissions, and between 16% and 54% fewer emergency department visits compared to patients not receiving supportive oncology. Lifting some of the burden of daily stressors can help patients and their loved ones focus on what matters most: their treatment and their well-being.

"Supportive Cancer Care connects patients and caregivers to real-life support, helping people manage symptoms and side effects, find counseling, talk with their care team about goals and options, plus tackling logistical challenges like insurance, transportation or complex billing. It's no surprise that many forward-thinking employers are embracing Supportive Cancer Care as a compassionate and smart benefit for employees and their families," said Les Biller. "Crucially, this care starts early — for every diagnosis — and adapts as needs evolve during treatment, remission and even recurrence."

What you can do

If you or a loved one is undergoing cancer treatment, you can ask your health care team what Supportive Cancer Care services are available to you and your loved ones. Patients and caregivers can find guides for how to talk with your care team at SupportIsCare.org, along with other resources to provide answers to your questions about the treatment journey.

"It's time to make Supportive Cancer Care the national standard of care for everyone, no matter what stage or type of diagnosis they receive or what zip code they live in," added Sheri. "It's time to make sure everyone knows support is care. Supportive Cancer Care isn't a 'nice-to-have,' it's a 'must-have.'"

You and your loved ones don't have to go through cancer treatment alone. Learn more at SupportIsCare.org.