Kidde, North America's #1 fire safety brand*, has debuted a new, free Augmented Reality (AR) tool, "Prepare. Plan. Practice.," which provides users with an immersive and unforgettable fire safety education experience. Through a virtual fire simulation, gamified learning and guided escape planning, the tool helps build the essential skills needed to react quickly when every second counts. The first-of-its-kind digital fire drill simulator puts consumers in the driver's seat, taking some of the unknown out of fire safety and instilling confidence in families everywhere with easy-to-use augmented reality. Learn more at CauseForAlarm.org, and purchase a Kidde alarm to support the cause and help keep your family safe. From now through the end of November 2025, every Kidde alarm purchased at participating U.S. retailers will trigger a $1 contribution toward alarm donations to communities that need them most. The campaign goal is to donate up to $1 million dollars' worth of smoke and CO alarm donations.

*Based on total household installations as of December 2023