Did you know that the average household now has more than 20 connected devices? Whether you work from home, attend school online, regularly stream entertainment or have multiple smart devices, you need internet you can count on. Without a reliable connection, you'll likely face interruptions like a choppy conference call, frozen screens during class or a loading error during the last seconds of the big game.

But what makes an internet connection reliable? Speed and connectivity are important aspects, but true reliability is built on trust, consistency and performance you can count on. That's why internet service providers (ISPs) like Ziply Fiber design their service to be as dependable as their technology, giving customers the confidence that what they see is what they get.

If you want internet and service you can count on, consider switching to fiber internet. Unlike older cable networks, fiber was built for the internet, which allows it to provide a connection that can support both the current and future needs of the modern home.

Read on to discover how fiber is built for dependability, why an equally reliable service matters and how to find an ISP that you can trust to keep you connected no matter your household's internet needs.

The fiber difference: Reliability by design

Cable networks were built long before the internet became a daily necessity. They were originally designed to send TV signals in one direction, not to handle the constant two-way data traffic needed for today's online needs.

Fiber, on the other hand, was built specifically for the internet to deliver faster, more consistent performance with fewer interruptions. And, because each home gets its own dedicated fiber connection, you can avoid slowdowns that can happen when you rely on a shared cable network.

Fiber networks are also more resilient than traditional copper cable wires by nature. They don't require power to individual components to function in the field, which makes them less vulnerable to power outages. They also transmit data using pulses of light through thin glass strands, which makes them more resilient than cable to weather conditions, electromagnetic interference, and signal loss over long distances. With fewer points of failure in the system, you get a stronger, more dependable connection.

Traditional cable internet may advertise high download speeds, but the upload speeds don't always match. Fiber provides symmetrical speeds, meaning uploads are just as fast as downloads, allowing you to enjoy smoother video calls, faster file sharing and, overall, a better experience for gaming and streaming.

Overall, choosing a fiber network is a worthwhile long-term investment. Its infrastructure is future-proof and designed to grow with your household's demands for years to come.

Looking beyond reliability

True reliability isn't just about the speed of your connection, it's about how your provider operates behind the scenes. Honest pricing, clear communication and straightforward service are just as important as having fast speeds.

Some providers, like Ziply Fiber, build reliability into both their technology and their service model. Their fiber networks are designed for consistent performance, with dedicated connections that help prevent slowdowns even when usage peaks. That same focus on dependability extends to their customer experience, ensuring users get the connection they expect without disruptions or limitations.

By continuing to invest in communities across the Northwest, Ziply is helping make fast, dependable internet accessible to small towns and large cities. It's a commitment that shows reliability isn't just about technology but about the company that stands behind it.

How to choose a reliable internet provider

When comparing internet providers, look beyond promises of fast speeds and "price-locked" deals. Many traditional cable companies push multi-year bundles that may look affordable at first but can limit your flexibility and raise costs over time.

A reliable internet provider should give you control over your plan, not lock you into one. Watch for fine print, long-term contracts or packages that force you to pay for services you don't need. Compare upload and download speeds, note how your connection performs during busy hours and look for transparent, month-to-month pricing that keeps you in charge.

Choosing a provider built on a fiber network gives households the consistent performance and flexibility they deserve. With dedicated connections and scalable technology, fiber internet offers reliability that keeps up with how people work, learn and live today.

Connect with confidence

If you want greater confidence in your internet connection, it's time to switch to reliable fiber internet. Choosing an ISP like Ziply means you can count on a 100% end-to-end fiber-optic network that offers both speed and transparency you can trust. To learn more about how you can work, stream and connect with loved ones without interruptions, visit ZiplyFiber.com.